SwagHer × Soft Simple CEO

Less talking. More doing.

Day 1 is October 1. Enrollment is open now. Set up your lock-in today and we start together.

Choose what you're locking in on. We'll give you the structure, accountability, and support to stay with it for 90 days.

Your Lock-In

Day 28

Today's Say Less

Make the ask you've been rehearsing in your head.

Your progress31%
Current streak9 days
Next milestoneDay 30
90days
6milestones
1goal that's yours
$29

for the full 90 days

  • Your own 90-day goal
  • A daily task to check off
  • Milestone moments every 15 days
  • Weekly scorecard & progress
  • Resource library + twice-monthly live checkpoints

Programs built like this easily run a few hundred dollars. We priced Say Less at $29, less than $10 a month, because we want it in as many women's hands as possible.

Join Say Less

How it works

Your goal drives everything

This isn't a one-size challenge. You define what "locked in" means for you, then show up for it day after day.

1

Set up your lock-in

After payment, record the goal you came in with, your why, and your Day 90 finish line.

2

Get the daily move

For each of the 90 days, we post a Lock-In task in the portal. Rest days are built in, so you'll always know when to pause and when to push.

3

Check it off

Mark the day done, keep your streak, watch your scorecard grow.

4

Hit milestones

Special check-ins at Day 15, 30, 45, 60, 75, and 90.

Real talk

Is Say Less for you?

Say Less is for you if…

  • You have a goal you keep "starting Monday" on
  • You're tired of talking about the plan and ready to work it
  • You're in a season of transition and need structure, not more advice
  • You want accountability without the shame spiral when you slip

It's probably not for you if…

  • You want someone to do the work for you
  • You're looking for 1:1 coaching; this is group structure, not private coaching
  • You're not willing to show up for yourself for 90 days

Our perspectives

Built on what we do best

This isn't a generic challenge with generic advice. Fancy covers visibility and PR, getting you seen. LaKisha covers mental wellness and business, keeping you well while you build. Lifestyle comes from both of us. Four lanes, one goal: yours.

1

Visibility & PR

Positioning, storytelling, pitching, networking, and showing up.

2

Mental Wellness

Capacity, boundaries, self-trust, rest, and sustainable consistency.

3

Business

Execution, systems, offers, relationships, revenue, and follow-through.

4

Lifestyle

Money, movement, spirituality, routines, relationships, and rest.

Inside the portal

Support without the noise

1

Today's Say Less

A focused action, reflection, resource, or reminder to work your own goal.

2

Weekly Scorecard

A short check-in that measures your commitments, not how many buttons you clicked.

3

15-Day Milestones

Six intentional pauses to notice what changed and decide what comes next.

4

Say Less Bingo

A fun, optional way to move across visibility, wellness, business, and lifestyle.

5

Resource Library

Tools, templates, recordings, and recommendations from Fancy and LaKisha.

6

Live Checkpoints

Twice a month, on the 15th and the 30th, live with Fancy & LaKisha for coaching, questions, and recommitment.

Milestone moments

You're never just grinding alone

90 days is a long haul, so every 15 days is a checkpoint. On these days you get a special prompt from Fancy & LaKisha, reflect on how far you've come, celebrate the win, and recommit for the next stretch.

Show up and get celebrated

Milestone rewards

Every milestone check-in you complete enters you into that milestone's prize drawing, drawn live at our checkpoints. Complete all six milestones and you're in the grand prize drawing at Day 90.

☕ Starbucks e-cards 🎁 Amazon gift cards 📓 Soft Simple CEO Reset Planner ✨ 1:1 visibility session with Fancy

Questions answered

Everything you're wondering

When does it start?

Day 1 is October 1. Join now, set up your lock-in, and we start together.

What if I miss a day or fall behind?

Life happens, and that's why the scorecard exists. The streak is a tool, not a punishment. You pick up where you left off and keep moving.

How much time does it take each day?

About 5 minutes. Read the daily prompt, respond in the portal, then go work your goal. The check-in is quick by design, so your goal gets whatever time it needs.

Do I have to be a business owner?

No. Your lock-in is whatever goal you bring: business, wellness, visibility, or lifestyle. All of it counts.

Is there a community?

There's no group to keep up with, and that's on purpose. You'll lock in alongside other women in the portal, and twice a month we all gather live with Fancy and LaKisha for coaching, questions, and recommitment.

What's the refund policy?

All sales are final. You get immediate access to the full 90-day portal, so we don't offer refunds. If you're on the fence, sit with this page a little longer. We'll be here October 1.

Your hosts

LaKisha + Fancy

LaKisha Mosley

CEO · The Soft Simple CEO™

Brings mental wellness and business perspectives, helping women build a business and a life they can actually sustain.

Fancy Felder

Founder & Editor-in-Chief · SwagHer Magazine

Leads Visibility & PR, getting women seen, booked, and known for the work they do.

90 days of intentional movement

Ready to Say Less and Lock In?

90 days. Your goal, one shared move each day, applied to what you are locking in on.

Join Say Less